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Part I – Introduction
Opening Session
Prof. Sally Anne Gross, University of Westminster
Andrzej Dąbrowski, Independent Digital
Introduction to the “Online Music Guide” handbook
Where to start? And how to plan a musical career? Overview of the handbook from an Artist perspective.
Anna Ceynowa, Empower Poland Foundation
Part II – Let’s talk about Online music promotion
Power of data and statistics in music promotion. How to use statistical data in planning promotional activities and concert tours?
Alex Brees, Chartmetric power-user and CEO/Founder of un:hurd
Discussion panel
“The most effective tools for self-releasing artist - the best tips”
Part III – Upcoming trends in digital music
Opportunities Within Artificial Intelligence for Artists & Music Industry Professionals
Marlen Hüllbrock, Music Ally
Immersive Audio - the future is now.
Kris Winter, Ark 360
Conference summary
Anna Ceynowa, Empower Poland Foundation
Sally Anne Gross
University of Westminster / Reader in Music Business
Creative Industries Researcher
Sally Anne Gross has been working in the music industry since 1989, as an artist manager, A & R manager. As well as a record label director and head of business affairs. She is a Reader in Music Business at the University of Westminster and a public speaker. Read more...
Sally's is the co-author with Dr George Musgrave of the widely acclaimed research project 'Can Music Make you Sick'- the largest ever examination of mental health issues in the music industry that was funded by the charity Help Musicians UK and published in 2017. Her research areas cover working practices in the music industries and how they impact equality and diversity, specifically looking at issues of gender, race, and sexuality. Sally is also a board member of the IVORS Academy Trust. Over the years, Sally Anne Gross has been a a regular speaker at music conferences around the world, from Paris to L.A to New Zealand and across Europe. Read less...
Alex Brees
un:hurd / CEO & Founder
Chartmetric power user
Following a career in the tech industry as a trading analyst, Alex pivoted to a career in music, working for UMG as a Global Analyst. Then launched un:hurd, a music-tech platform that uses data and proprietary technology to help artists find their most valuable audiences. Read more...
un:hurd has now worked with over 50,000 artists from 129 countries, from global superstars through to talented artists releasing their first track. Read less...
Anna Ceynowa
Chairwoman of the Polish Music Industry Council, Chairwoman of EMPOWER POLAND Foundation
As part of the Foundation, she organises the annual nationwide campaign "Polish Music Day", uniting the entire music industry to promote music. Read more...
Previously, she worked for almost 14 years at the Ministry of Culture and National Heritage, where she was responsible for the preparation and implementation of the policy for the development of creative sectors, including music, video games, new media, design and their export. She has carried out international cultural cooperation projects and organised a number of events, concerts, workshops, trainings, conferences, networking meetings and trade missions for the culture industries, in particular music, including four editions of the "Music Export Conference". Read less...
Andrzej Dąbrowski
Co-founder of Independent Digital, a member of its Board
Andrzej has played a pivotal role in the company's growth, transforming it into the largest independent digital music distributor in Poland and Central-Eastern Europe. He is a dedicated advocate for the advancement of the music industry in Poland, having co-founded the Independent Music Producers Alliance (ANPM). Read more...
ANPM is an organisation that unites independent Polish artists and producers with the primary aim of enhancing the position of independent entities within the European music industry. In his capacity as the President of the ANPM, Andrzej represents the organisation both on an international scale within IMPALA and WIN, as well as on a national level within the Polish Music Industry Council. He actively engages in lobbying efforts to secure improved conditions for independent artists and labels to thrive. Andrzej graduated from Aleksander Zelwerowicz National Academy of Dramatic Art in Warsaw. Read less...
Wiesław Haniak
Independent Digital / Head of Business & Partnerships
Wieslaw has been a part of Independent Digital since 2014. Throughout this time he was responsible among others for: searching for rising artists, overseeing label management teams, as well as building ID’s playlist ecosystem and YouTube and TikTok channels/profiles, finding new creative ways for music promotion and artists. Read more...
Always committed to finding new ways for artists to be discovered. Currently responsible for seeking new business opportunities and partnerships with DSPs. Read less...
Marlen Hüllbrock
Music Ally / Head of Marketing & Audience
Marlen heads up Music Ally's Marketing Strategy Services department, supporting management and label clients in running effective and innovative digital marketing campaigns. Read more...
She's also part of Music Ally's Training team, where she develops and delivers digital marketing training to a wide range of industry clients such as members of the MMF and BPI. Before joining Music Ally, Marlen worked within Universal Music's brand partnerships team in Germany and Switzerland and completed an MA in Music Business Management at the University of Westminster. Read less...
Dartsya Tarkovska
Music Export Ukraine / Co-founder:
Dartsya is a co-founder of the independent initiative Music Export Ukraine. After working in the music industry for over a decade, she takes care of the sustainable development of Ukrainian music in an international context. Read more...
Since 2018, she has been providing management support for Ukrainian artists at showcase festivals, coordinating exchange programs and music conferences, initiating international collaboration projects, cooperating with state cultural institutions of Ukraine, etc. A graduate of International Music Marketing course at Berklee College of Music. Currently UK based. Read less...
Vangel Vlaski
Proper Music Group / Head of Business Development:
Vangel started to work in the music industry in 1999, when he became an artist manager. In 2011 he joined Proper Music Group where he has been working up to now. Read more...
His extensive experience was gained by looking after clients like Believe Music, Kobalt/AWAL, Marshall Records and releases from artists such as: Nick Cave & The Bad Seeds, Little Simz, The Strokes. He also brokered deals with entities like Chrysalis Records /Blue Raincoat Music, Beggars Group (selected labels), New State Entertainment. He studied Cultural Management at the University of Music and Performing Arts in Vienna and received MA degree in Music Business Management at the University of Westminster, where he was awarded by “Innovation and Business Award” in conjunction with MusicTank. Read less...
Kristopher Winter
Ark 360 / Chief Operating Officer (COO)
Kristopher is a trailblazer in the field of immersive audio. Currently serving as the COO of Ark 360, a company specialising in tailor-made 360° audio solutions for content industries. Read more...
His fervent dedication is directed towards inspiring a transformative shift in music composition, redirecting it from the confines of stereo towards the realm of immersive and interactive audio creations. He collaborated with such renowned artists as: Dua Lipa, Rick Ross, and Little Dragon. During his tenure at Sony Music UK's 4th Floor Studio, he has worked with many notable artists such as: Sade, Robbie Williams, and Harry Styles. He also curates the "Polifony" program on Resonance 104.4 FM. Kristopher received recognition for his directorial work in music videos and documentaries to create novel dimensions of interaction between creators and their audiences. Read less...
About the project
What is Online Music Guide?
Are you about to release your new song? Or you just did it, but it is more difficult than you thought? Have you got lost in a world of copyrights, neighbouring, performance, producers rights? You do not know how to be discovered in streaming services? You do not know if subscriptions or ads are more profitable for you? Or you just wish to have a know-how on how to build your online presence?
Online Music Guide is handbook free of charge for artists, small independent labels and all people who want to extend their knowledge about sales of music in the modern world.
The meeting was held on 12h October 2023 online and in-person at Fyvie Hall, 309 Regent Street, London, W1B 2HT.
Who was the organiser?
The main organiser was Independent Digital with support of its partners: Erasmus + Programme and University of Westminster.
What's inside?
You can find all the important information on sales of music via internet :
  • Promotion/marketing tools and strategies
  • Importance of analytics
  • Importance of metadata
  • Music delivery process
  • Financial settlements
  • Legal issues
  • Piracy
  • Trends and new technology in music industry
Project Partners
Media Partners
ul. Dobra 28
00-344 Warszawa
Independent Digital